Josh Herreman

Pro-X Event Inc. · Toronto, Ontario

• Run full-cycle new-business development end to end: build the pipeline myself through outbound prospecting, cold calling, cold outreach, and networking at trade shows and industry conferences into net-new manufacturing, IoT, and AI accounts, with no inbound hand-off.
• Own each opportunity from first contact through discovery, customized proposals and quotes, objection handling, and negotiation to close, then stay on the account for referrals and repeat work.
• Sell a complex, engineered, made-to-spec product (design, manufacturing, install, teardown) to non-technical buyers, translating technical detail into a business case a marketing director or executive can act on.
• Built an Apollo and Claude prospecting system that scores accounts against our ICP and cut list building and account research from weeks to hours, then rolled it out to the sales team.
• Keep Salesforce accurate for pipeline reporting and forecasting, and partner with design, production, and install teams so every proposal reflects what the shop can deliver on time and on budget.

CanGOLF and Finchy's Bar & Grill · Canmore, Alberta · formerly Bar Supervisor and Events Execution Team, Nov 2023 – Sep 2025

• Ran the full B2B sales cycle for corporate events, weddings, and AGMs against monthly revenue targets: prospecting and first conversation, venue presentations and walkthroughs, customized proposals, contract negotiation, and post-event follow-up.
• Prospected at wedding and event trade shows for networking and referral development, turning those conversations into booked new business.
• Built standardized event-order templates and quoting best practices that cut planning time 25%, and clearer client-communication processes that reduced revision cycles 20%.
• As Bar Supervisor beforehand, managed event-night operations and built the staff training that held service consistent through heavy turnover.

Rundle Mountain Cycling Club · Canmore, Alberta

• Hired, scheduled, trained, and mentored a team of 25 coaches across the Spring and Summer programs, and ran the program's payroll and budget.
• Built the coaching curriculum and instruction standards for youth riders ages 5–15, keeping delivery consistent through staff turnover.
• Built a custom coaching platform on the club website (lesson planning, resources, emergency procedures), teaching myself HTML, CSS, and JavaScript with Claude, Cursor, and VS Code.

Mica Sport Canada (distributor of Scott Sports) · Bracebridge, Ontario

• B2B inside sales and account support across a national dealer network as the Canadian distributor for Scott Sports: first point of contact for 15+ dealers a day on product, orders, quotations, and warranty.
• Identified cross-sell and upsell opportunities across existing dealer accounts and supported sales agents with product knowledge to move inventory nationally.
• Contributed to sales analysis, forecasting, and purchasing, and supported trade show prep, setup, and execution.

Labatt Breweries of Canada · Sudbury, Ontario

• Sales Representative of the Year, Ontario North District (2022).
• Owned a territory-based business plan against a budget over $100,000 for three consecutive years, growing volume, market share, and distribution every year while identifying and closing new business.
• Sold and stewarded a portfolio of 30+ brands, executed monthly key-account promotions, and consulted with store managers on product placement.
• Delivered bi-weekly sales training for the Northern Ontario district and mentored new reps.